Our Data Services
Compliance is key to all our Data Services. Our data services meet the highest compliance and data standards including ICO, GDPR & the DMA, and continue to review and pre-empt legislation and best practice changes in the industry, to ensure we can successfully deliver against our client’s goals and expected outcomes.
The following data services represents our most requested selection of the data services, that focuses on profiling, analysing, mapping, and then modelling the relevant insights necessary when planning a key sales, marketing, and communication campaigns. Our standard data services can be mixed and matched where a more multi targeting programme is required.
Additionally, to our menu of services, we have an extensive set of data indices within our core data repository that cover a wide range or key areas such as household, wealth, grants entitlement, energy efficiency, tenure, crime, home movers, consumer behaviours, business, and government ONS, DWP and BEIS data resulting in over 1000 data indices within our database.
We also use our unique data repository to help enhance our client’s own data through mapping and modelling techniques.
UK Postcode and Partial Address database
Utilising our postcode and partial address cleansed databases, clients can benefit from a traditional print media option that provides scale up to 20 million plus households alongside a data driven approach to selecting your ideal audience.
Map this with our Profiling and Target Marketing digital solutions to create a fully multi-channel programme.
Using our insight expertise, we are able to present higher concentration of individuals and households that match clients relevant target criteria, thus reducing traditional prohibitive postage and direct mailing costs.
Contact Us
UK National Householder Database
Highly effective targeting of UK householders through utilising our NHD UK Consumer database, with over 20 million individuals who can be profiled and targeted for any sales, marketing, and communication campaign.
With a heritage of over 40 years of data, the profiling and targeting can be highly selectable using demographics, geo-demographics, wealth, and trends analysis.
For a more comprehensive and intent driven profiled requirement, we map the initial results with our SONAR solution, to create the strongest available traits and profile results to improve selection, response, and conversion rates.
Contact Us
UK Wealth & Consumer Activity and Insights
A key attribute in affecting response to sales, marketing and communication campaigns is affluence.
This is relevant for the promotion of a wide range of goods and services from credit and finance applications, charitable appeals for donations, entitlement to government grants and in the targeting of wealth management products to their respective audience.
The likelihood of making a purchase is dependent upon many factors including wealth but linking this to a derived generalized measure of family consumer activity including employment status, can vastly improve the profiling of targeted campaigns.
Contact Us
UK Homes Movers and Land Registry
As many as 50k people move home each week across the UK and on average home movers can spend up to £10,000 on goods and services related to moving home.
Our database, profiling, and insights expertise along with modelling the required profiles against our UK Householder Database and SONAR solutions, a set of very targeted households can be selected to match your campaign and product criteria such as financial services for will, loans and mortgages, family planning, home improvements, improved security products, household goods and energy efficiency solutions as examples.
Contact Us
UK Crime Statistics and Trends Analysis
Crime Statistics can be used for a wide variety of purposes including the assessment of home or vehicle insurance premium levels and credit worthiness, through to trends and insights into age, demographics, and property types.
The database includes crime incidents by fourteen crime types such as, burglary, vehicle crime and robbery.
The data can then be linked with our Householder and Wealth databases to create a wider range of information that can be modelled and matched to provide a far greater depth for targeted campaigns.
Contact Us
Big Data Manipulation and Analytics
More and more companies are implementing digital transformation strategies and thus will generate far more data than ever before. Managing big data from multiple sources will become a requisite for businesses to make better decisions and increase their competitiveness.
Now more than ever, big data manipulation is becoming key to the future strategy of businesses and requires the right expertise to interrogate, map and drive deeper insights into the business resulting in enhanced decision-making, improved customer experiences and higher compliance and data security.